Amazon’s Kindle Fire tablet eats into iPad’s market share

Feb. 16 (Bloomberg) -- Amazon.com Inc., the world’s largest online retailer, surpassed Samsung Electronics Co. as the No. 2 seller of tablet computers last quarter, shipping 3.89 million units, according to research firm IHS Inc.

Amazon’s reveal increased to 14 % in the period, up from zero in the third 1 / 4, while New samsung lowered to 8 % from 11 %, according to Englewood, Colorado-based IHS. Apple company Inc., meanwhile, managed its lead available that you can buy, accounting for more than 50 % of deliveries.

Amazon combined out its Ereader Shoot product in Nov, trying to undercut Apple’s iPad by selling a product at less than 50 % the price. While the Shoot may have taken some business from the iPad, Apple company faced even more rivalry from its own mobile phone, the iPhone, said Rhoda Alexander, who controls product research for IHS.

“Shipments of the iPad range dropped short of IHS reports in it all 1 / 4 as many devoted Apple company customers devoted their dollars to bright new alternatives,” she said in the report. “The primary alternative was not the Ereader Shoot -- which came out to solid sales in it all 1 / 4 -- but Apple’s own iPhone 4S mobile phone.”

Apple delivered 15.4 thousand iPads to capture 57 % of the industry. The company had a 62 % reveal for the season, compared with 87 % in 2010, when there was little rivalry. New samsung delivered 2.14 thousand products in it all 1 / 4. The whole industry increased 55 % to 27.1 thousand, according to IHS.

Amazon’s shipping figures dropped in range with reports from Ross Sandler, an specialist at RBC Investment Markets who expected 3 thousand to 4 thousand units in it all 1 / 4. Other experts expected more, with Jordan Rohan at Stifel Nicolaus & Co. predicting as many as 6 thousand and Anthony DiClemente at Barclays Investment looking for 5.5 thousand.

Shares of Amazon, centered in Washington, dropped 2.1 % to $180.58 at 3:20 p.m. in New York. The stock had obtained 6.6 % this season before today.


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